Lipstick Trends 2024

Lipstick has long been a symbol of self-expression and elegance. In 2024, this powerhouse of the makeup world continues to play a big role in many beauty routines. However, this year is not just about color but innovation, sustainability, and versatility.

GLOSSY LIPS - GLOSS IS BACK
After years of matte finishes, glossy lipstick is making a full comeback. High-shine lip glosses are regaining popularity.

Gloss gives a youthful, fresh appearance and highlights natural lips. This trend focuses on hydration and reflection, making lips look fuller and healthier.

 

Think of our Instant Gloss Lip Oil or Instant Gloss Lip Maximizer.
Tip: Choose lip products containing nourishing ingredients, such as hyaluronic acid or vitamin E. This way, you combine gloss with hydration.

 

STATEMENT RED: CLASSIC & TIMELESS

Red remains the ultimate power color for lips, and in 2024, it will take center stage. From bright cherry red to deep red – red is a color you'll see everywhere.

This year, it's all about finding the perfect shade of red that matches your skin tone and occasion. Whether you opt for a glossy finish or a classic matte look, red remains a timeless choice.

Tip: Pair a classic red lipstick with subtle eye makeup to balance boldness and elegance.

 

 

SUSTAINABILITY: VEGAN FORMULAS
More and more conscious consumers are opting for sustainable, vegan, and cruelty-free lipsticks in 2024.

Our brand is responding with natural formulas free from harmful chemicals and reusable or biodegradable packaging.

 

 

 

METALLIC SHADES: FUTURISTIC & PLAYFUL

Metallic lipsticks are making a bold comeback in 2024. This trend is perfect for those who dare to stand out. Metallic lips offer an edgy look, with shades ranging from silver and gold to deep copper and bronze.

They can be worn both day and night, adding a touch of drama to any look. To achieve this look, we recommend using the glow stick or metallic eyeshadow on your lips to get that metallic effect.

Tip: Pair metallic lips with a simple makeup look to keep the focus entirely on your lips.

 

 

NUDE LIPS WITH A TWIST
Nude lips have always been popular due to their versatility, but in 2024 we see a new interpretation of this trend. Instead of the usual beige and pink nude shades, bolder variations are hitting the market.
Think nude colors with a hint of mauve, brown, or even peach. These tones are flattering for various skin tones and give a more defined and polished look.
 

 
Tip: Apply a nude lipstick and pair it with a lip liner for added definition and volume.

 

 

BLURRED LIP LOOK

The "blurred" lip, inspired by Korean beauty trends, will remain popular in 2024. This look gives your lips a soft, blurred effect as if the edges gently blend with your natural lip color. It’s a subtle and romantic look that works well for daily wear and special occasions.

How to: Apply lipstick in the center of the lips and blend it outwards with a finger or brush for a soft, powdery finish.

 

 

The 2024 trends continue to be an essential part of any beauty collection, with trends ranging from classic and elegant to playful and futuristic.

There’s a trend for everyone to love this year. Dare to experiment and discover which look suits your style best.

 

 

 

 

Which trend will you try? Let us know!

Check out our products to elevate your lip look.